A safe space we've created to discuss new concepts (AIEO - what?!), marvel at amazing ads, designs and witty copywriting we spot here and there. From unraveling GAIO and GEO strategies to enjoying brilliant ads, this is your bite-sized guide to branding and AI-powered creativity.
What are GAIO, GEO, and AIEO?
GAIO strategies ensure AI-generated content (which you probably have by now, let's face it) doesn’t sound like a jittery robot on its third espresso. It helps adapt the content to your brand's tone of voice and style. GEO makes sure that content actually gets noticed in AI-driven searches. AIEO ensures everything—whether written by humans or AI—is optimised to play nice with algorithms while still connecting with real people. Together, they’re the holy trinity of keeping your content relevant, visible, and effective in an AI-powered world.
We love it when banks get cheeky: Bergos Bank’s bold ads
Who says private banks have to be stuffy, corporate, and formal? Sure, as an entity that manages people's income streams, stocks, and other financial assets, being trustworthy is crucial. But you can still have some fun with it. Bergos Bank broke the mold with a few playful ads that ditch tradition for wit, targeting a younger, more affluent crowd. A fresh take in a sea of sameness—which we love to see.
Tone of Voice in 2025: Adaptable, relatable, and ready for AI
A great tone of voice isn’t just about sounding cool — it’s about being flexible. Conversational for chatbots, sharp for search engines, and engaging on social media. The secret? Balance. Personality + precision. Because a human tone (cheeky, bold, or formal) is what makes your brand connect — and show up in AI searches.
How to avoid copywriting clichés: Stand out by being authentic
Phrases like “one-stop shop” and “cutting-edge” are overused and make your brand sound insincere. Instead, showcase your unique values and successes to build genuine trust with your audience.
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