Your AIEO monthly checklist

The good news? It takes less time than your morning scroll.

Let’s be honest. You don’t need another 45-item SEO spreadsheet to ignore.

What you do need? A sharp, simple checklist that keeps your content:

• Fresh.

• Visible.

• Searchable in tools like Gemini and ChatGPT.

• And still sounding like you.

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So here it is: the AIEO (AI Engine Optimisation) monthly checklist we actually use at decipher.

1. Check if your content still sounds like you

First of all, do often tweak your website? If not, you should and here's why:

1. Your audiences will start seeing it as a go-to place

2. It tells search engines that it's active, so worth crawling and ranking)

Now, if you do tweak it often (and maybe in a rush), you might not have time to check if the new content fits into the style and tone. So:

• Re-read your top blog posts, home page, and services. And any page you edit often.

• Ask yourself: Would your audience recognise you if your logo was gone?

If not, revise, don't rewrite.

2. Structured data check

If you’ve launched new pages or posts, make sure they’re properly marked up with structured data (JSON-LD). Include:

• @type: BlogPosting, Service, FAQPage, etc.

• A clear headline.

• A short human-sounding description.

• datePublished for freshness

• And don’t forget mainEntityOfPage; search engines love clarity.

3. Is your sitemap up to date?

Your sitemap helps search engines and AI crawlers find what’s new. It should include:

• All live pages.

• Collection items (like blog posts).

• No broken or redirected links.

If you’ve added new content, ensure the sitemap has been updated or manually ping it to trigger a re-crawl.

4. Review your summaries for AI search

Generative tools like ChatGPT, Gemini and Perplexity often quote or summarise content based on short blurbs in your backend or metadata.

Check your content management system and review:

• SEO/meta descriptions.

• Summary fields.

• Any visible “preview” text.

Make sure they’re:

• Written like a human.

• Specific (no vague “We’re a digital agency here to help” energy).

• Aligned with the post/page intent.

5. Repurpose something old (AI loves freshness)

Take an older piece of content and:

• Turn it into a newsletter.

• Pull a quote into your homepage.

• Use it as a case study example.

• Update stats and re-publish with a new spin.

AI crawlers and Google both reward content that evolves, not content that expires.