What does decipher. do?

We mix copywriting with AI search optimisation so your brand shows up in ChatGPT, Gemini and Perplexity.

No. SEO optimises for ranking pages. AEO optimises for being cited by AI in zero-click conversations.

AI Search Optimisation Services: Be the Brand AI Platforms Cite.

Q: Why am I invisible in AI results?

AI trusts structured, referenced signals. Without schema markup and citation-ready content, you won't be featured.

Q: When will I see results?

Often within a few months. The sooner you start, the faster AI learns your name.

Gif of a vintage looking scene from a movie with a race

Your competitors are getting cited by ChatGPT. You are not.

That is not a content problem. It is a clarity problem you have been trying to solve with content.

decipher. fixes that. We improve how often your brand is mentioned, cited and recommended across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, through technical foundations, entity signal work and generative-first content strategy.

Not more blog posts. The signals AI systems actually use.

Book a free discovery call

Covers ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Built on the Signal → Authority → Momentum framework
Brands include Spirax Sarco, NTT DATA, Emoov, Intanest and many more

Your competitors are getting cited by ChatGPT. You are not.

That is not a content problem. It is a clarity problem you have been trying to solve with content.

Not more blog posts. The signals AI systems actually use.

Covers ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Built on the Signal → Authority → Momentum framework
Brands include Spirax Sarco, NTT DATA, Emoov, Intanest and many more

Book a free discovery call

What actually happens when we work together

Targeted Optimisation for a Client

A UK-based B2C property management brand came to us ranking reasonably well in Google. In ChatGPT, Perplexity, and co. they had less than 20% brand presence overall and even zero visibility for certain key pages that had become priorities at a business level.

Their goal was to start getting traction on the key pages that were invisible and improve visibility on those that were underperforming.

It was:

fix any technical SEO issues
making existing content accessible, extractable and consistent enough for AI systems to trust
update the structured data and make sure the correct signals are setup

Read the case study

What is AI Search Optimisation?

AI Search Optimisation (AEO) is the practice of making your brand the one AI systems choose to cite.

Also called AI search optimisation or AEO, depending on who you ask. Different names. Same result.

AEO combines technical optimisation and content strategy to help brands appear in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. The goal is not ranking pages. It is being the answer AI tools give when someone asks about your category.

AEO vs. traditional SEO

SEO did not disappear. It just stopped being the whole game.

AI-driven search experiences often bypass search results entirely. Generative engines summarise, synthesise and recommend, and they only reference a limited number of sources. The question is whether your brand is one of them.

AI Search Optimisation (AEO) is the practice of making your brand the one AI systems choose to cite.

Also called AI search optimisation or AEO, depending on who you ask. Different names. Same result.

AEO vs. traditional SEO

SEO did not disappear. It just stopped being the whole game.

AI Search Optimisation (AEO) is the practice of making your brand the one AI systems choose to cite.

Also called AI search optimisation or AEO, depending on who you ask. Different names. Same result.

AEO vs. traditional SEO

SEO did not disappear. It just stopped being the whole game.

Every time someone asks ChatGPT or Perplexity for a recommendation, those platforms decide who gets mentioned and who disappears. If your brand is not in those conversations, you are invisible at the exact moment decisions are made.

Our AEO services

No magic prompt makes AI platforms love you. There is, however, a framework.

Every engagement decipher. delivers is built around Signal → Authority → Momentum. Not more content. Not more keywords. The clarity, authority and consistency signals that AI systems actually use when deciding which brands to cite.

Two ways to work with us: a one-off Foundations engagement to get the basics right, or an ongoing Growth programme to compound your visibility over time.

Foundations

One-off engagement. From £2,500 depending on site complexity.

Before anything else, you need to know why AI systems are currently ignoring you. Not what you suspect. What is actually happening.

The Foundations package includes:

A full SEO and AEO audit: a strategic deck mapping your current AI citation visibility, competitor signal positioning, technical gaps and search-to-AI overlap opportunities
Content creation with an FAQ layer and internal linking for two key pages (usually your homepage and main service page)
Structured data specs for both pages

Most brands discover at this stage that they do not have a content problem. They have a clarity problem they have been trying to solve with content. The audit tells you exactly what to fix and in what order.

Growth

Ongoing engagement to increase brand visibility steadily.

Constant Optimisation. From £1,500/mo

Monthly visibility report that includes the evolution of the SEO and AEO KPIs, content opportunities, technical issues, etc.
At least two key landing page or blog posts edited (optimised) based on report findings, with structured data
Structured data for the edited page
At least two pieces repurposed for digital PR
LinkedIn content for either posts or articles (or both), if required by client.
Competitor benchmarking as part of the monthly report, if required

This is where topical authority compounds. (And where most agencies stop, because they think more content is the answer. It is not.)

Scope and investment

Most brands start with Foundations. The audit findings become the brief for the Growth programme that follows, so nothing gets repeated or re-researched. (We find this saves everyone a lot of time and a fair amount of frustration.)

Exact scope and timing are confirmed after the discovery call, based on your market, competitors and the number of priority pages.

Book a free discovery call

Who hires a AEO agency

Usually one of these four types of brand. See if any sound familiar.

You are already investing in SEO and content but not showing up in AI answers. Your Google rankings look reasonable. But when someone asks ChatGPT or Perplexity to recommend a brand in your category, your competitors get named and you do not. The audit tells you why.

You are in a competitive or research-heavy category. B2B services, SaaS, professional services, fintech, consumer brands with considered purchase cycles. These are the categories where AI-generated answers are already influencing decisions before a buyer visits any website.

You care how you are represented, not just whether you appear. AI systems do not just mention brands. They describe them, compare them and make recommendations. If those descriptions are inaccurate, incomplete or missing entirely, that is a brand problem as much as a visibility problem.

You need to justify AI search investment internally. The audit gives marketing leaders a concrete picture of where their brand stands, what competitors are doing differently and what it will take to close the gap. Specific data about your brand and your competitors tends to land differently in a boardroom than a generic slide about the rise of AI search.

If AI-generated answers influence buying decisions in your category, this work is no longer optional.

Usually one of these four types of brand. See if any sound familiar.

If AI-generated answers influence buying decisions in your category, this work is no longer optional.

Why decipher.

We were calling it GAIO in 2023 when everyone else was still arguing about whether AI search was real.

It is real. We were right. Let’s move on.

We even published Notion templates for SEOs who wanted to start experimenting before anyone had a name for it. We have been studying and building on it ever since.

Most agencies treat AI visibility as an SEO add-on. We do not. decipher. was built around the idea that how brands are interpreted by AI systems is now part of brand strategy. Not a nice-to-have. Part of the strategy.

What we bring together:

Technical SEO and structured data expertise
Deep understanding of generative engine behaviour across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Copywriting that protects and amplifies brand voice rather than flattening it for algorithms

We are a team of AEO experts, SEO specialists, copywriters, content strategists and digital marketers who bridge the gap between on-brand content and signals AI systems cannot ignore.

That is how your brand stops being an afterthought and starts being the default answer.

Published work and media: Leeds Digital Festival, Communicate Online, The Finance 360.

We were calling it GAIO in 2023 when everyone else was still arguing about whether AI search was real.

It is real. We were right. Let’s move on.

We even published Notion templates for SEOs who wanted to start experimenting before anyone had a name for it. We have been studying and building on it ever since.

What we bring together:

Technical SEO and structured data expertise
Deep understanding of generative engine behaviour across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Copywriting that protects and amplifies brand voice rather than flattening it for algorithms

We are a team of AEO experts, SEO specialists, copywriters, content strategists and digital marketers who bridge the gap between on-brand content and signals AI systems cannot ignore.

That is how your brand stops being an afterthought and starts being the default answer.

Published work and media: Leeds Digital Festival, Communicate Online, The Finance 360.

We were calling it GAIO in 2023 when everyone else was still arguing about whether AI search was real.

It is real. We were right. Let’s move on.

We even published Notion templates for SEOs who wanted to start experimenting before anyone had a name for it. We have been studying and building on it ever since.

What we bring together:

Technical SEO and structured data expertise
Deep understanding of generative engine behaviour across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Copywriting that protects and amplifies brand voice rather than flattening it for algorithms

We are a team of AEO experts, SEO specialists, copywriters, content strategists and digital marketers who bridge the gap between on-brand content and signals AI systems cannot ignore.

That is how your brand stops being an afterthought and starts being the default answer.

Published work and media: Leeds Digital Festival, Communicate Online, The Finance 360.

AEO FAQ

What does decipher. actually do?

Isn’t this just SEO with an AI sticker on it?

Why am I invisible in AI results?

When will I see results?

Stop being invisible in AI search

If your brand is not being mentioned in AI-generated answers, it is not because demand is not there.

It is because AI tools do not yet trust or recognise you as a source.

We fix that.

The discovery call is free. A short conversation to understand your brand, your competitive landscape and what a AEO programme would involve. No commitment required.

Let's talk.

Until then… Tah-tah, darling!

Stop being invisible in AI search

If your brand is not being mentioned in AI-generated answers, it is not because demand is not there.

It is because AI tools do not yet trust or recognise you as a source.

We fix that.

The discovery call is free. A short conversation to understand your brand, your competitive landscape and what a AEO programme would involve. No commitment required.

Let's talk.

Until then… Tah-tah, darling!

Vintage gif showing Marilyn Monroe waving goodbye